In the areas of Nawagattegama and Pallama in the Puttalam District, a transformative initiative has redefined rural entrepreneurship, paving the way for a sustainable future for craftswomen. The project “Strengthening Rural Entrepreneurship by Adding Value to Traditional Crafts,” implemented by South Asia Partnership- Sri Lanka (SAPSRI) with financial support from HSBC, has opened up new opportunities for unemployed rural women. Running from November 1, 2019, to January 31, 2023, and backed by a grant of LKR 8,995,657, this project has made a lasting impact on the socio-economic landscape of these areas.
Reviving Heritage, Empowering Women
At the core of this initiative was the goal to equip unemployed rural women with the skills and resources necessary to craft beautiful products from reed, palmyra, and talipot leaves—materials deeply rooted in Sri Lankan culture. Over two years, a skilled network of 150 craftswomen was established, empowering them to expand their market presence both locally and internationally. These women are not just preserving their heritage; they are transforming it into a sustainable livelihood, fostering a new wave of rural entrepreneurship.
Danidu Creations: A Beacon of Success
One of the standout success stories from this initiative is Danidu Creations, led by Mrs. Sandamali Dodandoowa. With determination and the project’s support, Mrs. Dodandoowa has taken her enterprise to impressive heights. Her team, operating under the Rambakanayagama Shilpa Samajaya, successfully fulfilled an order worth Rs. 500,000 for reed hats, a testament to their craftsmanship and dedication. Today, Danidu Creations thrives in both local and international markets, consistently delivering high-quality products that showcase the exceptional talent of Sri Lankan women.This project stands as a powerful example of how strengthening rural entrepreneurship can transform lives, empower women, and revitalize traditional crafts for the future.
A Voice of Gratitude and Hope
Reflecting on her journey, Mrs. Sandamali shared:
“Through Danidu Creation, my Facebook page, the Rambakanayagama Handicrafts Society received an incredible order for 300 hats, valued at Rs. 500,000, which we proudly crafted together. This achievement is a testament to our deep pride in our heritage, as we work to honour and add value to our roots. With the unwavering support of our customers, we are committed to uplifting our country and showcasing the immense potential of women entrepreneurs to the world.” This heartfelt statement underscores the essence of the project—to empower women, preserve cultural heritage, and contribute to the nation’s development
Impact Beyond Craftsmanship
The Far-Reaching Benefits of This Initiative:
- Economic Empowerment: Through this initiative, craftswomen now have a reliable source of income, significantly improving their living standards.
- Social Upliftment: Participation in the project has empowered these women with increased confidence, recognition, and a renewed sense of purpose.
- Cultural Preservation: The project has revitalized traditional crafts, ensuring their continued relevance in today’s modern markets.
A Call for Support
As Danidu Creations and other beneficiaries of this project continue to grow, they require the support of conscious consumers and stakeholders. By purchasing their products or promoting their work, you can play a vital role in empowering rural women and helping preserve Sri Lanka’s rich artisanal heritage.
Visit Danidu Creations on Facebook to explore their work and support their mission. Together, let’s build a brighter future—one craft at a time.